Liverpool 2018/19 kit: Record-breaking New Balance kit sales leads to shortages in home shirts

12-02-2019 17:02

Liverpool have had a great season on the pitch and the club’s top brass are laughing all the way to the bank after it emerged their current New Balance home shirt is the highest-selling in their history.

In fact, the shirt has sold so well the club has now run out of them and Liverpool have had to order more to replenish the stock in their online store, revealing they hope to have more shirts available in mid-February.

Liverpool unveiled the 2018/19 home shirt in April 2018

A statement on the website read: “Due to significant demand for our home kit, we are currently out of stock of many of our home kit items. The 18/19 kits have been the most successful in our history.

“In order to meet this demand, we have placed a further reorder of home shirts and we’re working hard to ensure supporters are able to purchase as soon as possible.

“Supporters will be notified as soon as the kit is available to pre-order in mid-February.”

Supporters are unable to order home shirts online at present

Last season’s kit also broke the highest-selling record before the current strip surpassed it.

The Reds’ deal with the sportswear brand is worth £45million per season and is set to run out at the end of the 2019/20 campaign.

Liverpool announced a record-breaking £125million pre-tax profit last week having reached the Champions League final while also selling Philippe Coutinho to Barcelona.

The Anfield club are chasing a first league title in 29 years and face Bayern Munich in the last-16 of the Champions League, meaning the club could get a better deal when the current one runs out.

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According to the Liverpool Echo, discussions with New Balance over an extension have begun, but Liverpool are also open to deals with the likes of Adidas, Puma and Nike.

The likes of Manchester United , Arsenal (both Adidas), Manchester City (Puma) and Chelsea (Nike) all earn more than Liverpool from their current kit deals.

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