Spotify Wrapped 2018

16 Apr 19

 The video for “La La Land” – Bryce Vine’s follow-up to the Platinum-certified hit “Drew Barrymore” – was released today and can be viewed HERE. Directed by James Larese (Eminem, Bishop Briggs), it features Vine alongside multi-Platinum, Compton-based rapper YG, actress/model Melanie Iglesias (“Guy Code,” “Girl Code”) and one of the rehabilitated pups from the charitable organization Road Dogs & Rescue. With a satiric edge and […]

16 Apr 19
Spotify's Annual "Wrapped" Marketing Campaign (MGMT 250)

In order to understand how the “Wrapped” campaign fits in to Spotify’s marketing mix, let’s perform an analysis of the company’s 5 C’s. The 5 C’s framework is useful to “analyze the environment in which a company operates” (Corporate Finance Institute). Company Spotify is an audio streaming company founded by Daniel Ek in 2008. It […]

16 Apr 19
Spotify's Annual "Wrapped" Marketing Campaign (MGMT 250)

Iqbal, Mansoor. “Spotify Usage and Revenue Statistics (2018)”. Business of Apps, Accessed 15 April, 2019. “Number of Spotify premium subscribers worldwide from 1st quarter 2015 to 4th quarter 2018 (in millions)”. Statista, . Accessed 15 April, 2019. Parsons, Jeff. “History of Spotify: how the Swedish streaming company changed the music industry”. Mirror UK, […]

14 Apr 19
A special time

From Inside headed to The Black Heart for their first headlining show in London.   The Liverpool based alternative metal band From Inside formed in late 2016 and self-released two EP’s, being ‘The New Era’ (2017, self-release) and ‘When I’m Breathing Without You’ (2018, self-released). Since vocalist Simon Mora decided to step back from his […]

13 Apr 19
Sophie's Digital Marketing Blog

Google states that in the age of micro-moments, successful marketers need to commit to being there for customers in those moments of need.  Research shows that 1 in 3 smartphone users have made a purchase from a brand or company that wasn’t their first choice because they provided information when they needed it and 73% of consumers are more […]

12 Apr 19

Spotify’s year-end “Wrapped” campaign goes beyond vanity metrics and presents its data findings back to the listeners. It’s a Sunday night. You’ve invited the girls over for dinner at your newly minted apartment, heavily inspired by the decorative aesthetic of a Pinterest board to the tune of Glossier’s showroom aesthetic: subway tiles, pink plush sofas, […]

07 Apr 19

THE AUGER POWER HOUR 04-07-2018: ‘i know i don’t have a true form my body is made up of a poisonous gas’ Listen on Spotify! Listen on Youtube!   1. Cri Du Chat -Fucking Werewolf Asso Fucking Werewolf Asso is a cool hardcore band from Sweden! I remember Spotify trying to give me their song […]

05 Apr 19
FindYourSounds / EDM NEWS

R3HAB has proven himself a master of putting a fresh spin on iconic records, and he’s done it again by teaming up with A Touch of Class to remake the band’s turn of the century, Billboard-charting hit “Around the World.” (released originally in 2000 as “ATC – Around The World“). Opening with the same catchy and intro and otherworldly vocals, R3HAB incorporates […]

05 Apr 19

Internationally recognized praise band Planetshakers releases Rain Part 2 globally April 12 from Venture3Media (V3M).

04 Apr 19
Global News

Three decades after his breakthrough, ‘Symphony in Effect,’ the godfather of Canadian hip hop is celebrating with a brand new album, ‘Champagne Campaign.’

04 Apr 19
Curated Cassette

A slow-burning, heartfelt track that a gradual adding of instruments for a great emotional build-up. The songwriting and Isaac’s voice will surely win your hearts!

02 Apr 19

The best of March featuring Solange, Flume, Nilufer Yanya, Peggy Gou, Powpig & more.

01 Apr 19
Morgan's Blog

Social is social; that’s just that. Social media has evolved from keeping in contact with friends and family to a larger platform that business and such have taken advantage of. Marketing and branding through social media is one of the newest and easiest ways to gain fans, followers, customers, etc. But how do companies effectively measure if […]