Aptamil

16 Jun 19
The Australian

A six-month-old toddler plays in her bedroom in an ad for the baby formula brand Aptamil. Her tiny feet move around the soft pink carpet and we see that she is actually performing a formative version of a pirouette. Behind her, in a faded pink image, we see the baby girl all grown up, dressed as a professional ballerina and performing the move on stage.

15 Jun 19
Mummy Fucked Up

The Baby Blues   If I could give a mum to be any advice, it would be to physically and mentally prepare yourself for the ugly little fucker that is the baby blues. Typically, it appears around day 3 postpartum (after having baby) our hormones are bouncing off our internal walls and going bat shit […]

14 Jun 19
Oh, here

The Advertising Standards Agency (ASA) has today brought in a rule that bans harmful gender stereotypes in advertising (information here) This is obviously wonderful and I’m extremely happy this rule has been brought in. I’ve read quite a few articles about it today and one point that keeps coming up is the number of complaints brought […]

14 Jun 19
Statutory & Mandatory Training Providers - UK Accredited

‘Harmful’ gender stereotypes in adverts banned. GETTY IMAGES A ban on adverts featuring “harmful gender stereotypes” or those which are likely to cause “serious or widespread offence” has come into force. The ban covers scenarios such as a man with his feet up while a woman cleans, or a woman failing to park a car. […]

13 Jun 19
The Scottish Sun
ADVERTS that feature old fashioned and “harmful” gender stereotypes are banned from today. It means that companies won’t be able to sell us stuff using ads that show scenes of a man putting his feet up while a woman takes sole responsibility for cleaning. Adverts portraying women predominantly doing the housework will be banned under new rules The Advertising Standards Authority’s ban is aimed at stopping damaging stereotypes following an extensive review of video clips and images. Scenes showing blokes struggling to change nappies or women unable to park cars are also now barred. But it’s not a blanket ban as adverts that showing women cleaning generally and men doing DIY will still be allowed, as long as it’s not exclusive to one particular gender. These are the type of adverts that are likely to be banned in future: Aptamil TV advert 2007 An Aptamil advert that showed baby girls growing up to be a ballerina came under fire in the review The same Aptamil ad showed the boys growing up to be mathematicians An Aptamil ad plugging baby milk formula from 2007 came under fire from the review for “lacking in diversity of gender roles”. The short clip showed a baby girl growing up to be a ballerina while the baby boys became engineers and mountain climbers. Parents who watched the clip felt that it “did not represent real life” but at the time it didn’t break any rules and an investigation wasn’t carried out. Huggies “Dad test” Huggies “Dad Test” advert from 2012 would also be banned under the new rules In 2012, Huggies set out to “celebrate” dads but instead it insulted them with a patronising TV ad that showed them struggle to put a nappy on their babies. It insinuated that dads couldn’t look after their kids and that it’s the primary role for mums. It pulled the adverts due to the backlash but going forward, similar adverts are likely to break the rules. GAP children’s clothing email A controversial GAP ad campaign from 2016 called girls “social butterflies” In 2016, parents slammed GAP for a “sexist” promotion campaign that called girls “social butterflies” and boys “little scholars”. These types of adverts are also likely to break the rules. Yorkie “not for girls” campaign Yorkie’s “not for girls” campaign played into gender stereotypes Any revival of Nestle’s Yorkie “not for girls” campaign from the early 2000s would likely be barred too. It was dropped in 2011, but not before it released years’ worth of ads emphasising the difference between male and female personality traits and the release of a pink bar “for girls” in 2006. Oxo gravy adverts Commercials such as the Oxo adverts look set to become a thing of the past Lynda Bellingham starred as the mum in the Oxo gravy adverts in the 1980s and 1990s. She was the domestic goddess who was always in the kitchen putting together a hearty meal for the family. But under the new rules,  similar ads may have to feature more of her husband doing the cooking to break the stereotype. The industry has had six months to prepare for the rules, which cover all ads from online and TV to magazines. The Advertising Standards Authority will deal with complaints, while the Committee of Advertising Practice will review the effects of the ruling in a year’s time. This will monitor the effect of the ban to ensure that it is actually preventing otherwise damaging images. ASA boss Guy Parker said: “It’s in the interests of women and men, our economy and society that advertisers steer clear of outdated portrayals.” [article-rail-section title=”Most read in Money” posts_category=”34″ posts_number=”6″ query_type=”popular” /] A spokesperson for Aptamil said: “We recognise that gender stereotyping is a really important issue in society today and we welcome the clarity that the new ASA guidelines bring. “We have already responded with a new advert, which has been received very positively by parents. We are sorry if some people interpreted our old ad as stereotyping, that was not our intention.” A spokesperson for Huggies said that “on reflectio nwe regret the message it gives about Dads’ parenting and we would certainly not take this approach today.” They added: “Huggies respects the diversity of all the life stages, genders and sexual orientation of the individuals who use our products.” Nestle did not wish to comment, while The Sun has contacted KFC. [bc_video video_id=”6017684886001″ account_id=”5067014667001″ player_id=”default” embed=”in-page” padding_top=”56%” autoplay=”” min_width=”0px” max_width=”640px” width=”100%” height=”100%” caption=”Behind the scenes German ‘sexist’ ad where models only wear cycle helmet and underwear for safety campaign “] We pay for your stories! Do you have a story for The Sun Online Money team? Email us at money@the-sun.co.uk
13 Jun 19
The Sun
ADVERTS that feature old fashioned and “harmful” gender stereotypes are banned from today. It means that companies won’t be able to sell us stuff using ads that show scenes of a man putting his feet up while a woman takes sole responsibility for cleaning. Adverts portraying women predominantly doing the housework will be banned under new rules The Advertising Standards Authority’s ban is aimed at stopping damaging stereotypes following an extensive review of video clips and images. Scenes showing blokes struggling to change nappies or women unable to park cars are also now barred. But it’s not a blanket ban as adverts that showing women cleaning generally and men doing DIY will still be allowed, as long as it’s not exclusive to one particular gender. These are the type of adverts that are likely to be banned in future: Aptamil TV advert 2007 An Aptamil advert that showed baby girls growing up to be a ballerina came under fire in the review The same Aptamil ad showed the boys growing up to be mathematicians An Aptamil ad plugging baby milk formula from 2007 came under fire from the review for “lacking in diversity of gender roles”. The short clip showed a baby girl growing up to be a ballerina while the baby boys became engineers and mountain climbers. Parents who watched the clip felt that it “did not represent real life” but at the time it didn’t break any rules and an investigation wasn’t carried out. Huggies “Dad test” Huggies “Dad Test” advert from 2012 would also be banned under the new rules In 2012, Huggies set out to “celebrate” dads but instead it insulted them with a patronising TV ad that showed them struggle to put a nappy on their babies. It insinuated that dads couldn’t look after their kids and that it’s the primary role for mums. It pulled the adverts due to the backlash but going forward, similar adverts are likely to break the rules. GAP children’s clothing email A controversial GAP ad campaign from 2016 called girls “social butterflies” In 2016, parents slammed GAP for a “sexist” promotion campaign that called girls “social butterflies” and boys “little scholars”. These types of adverts are also likely to break the rules. Yorkie “not for girls” campaign Yorkie’s “not for girls” campaign played into gender stereotypes Any revival of Nestle’s Yorkie “not for girls” campaign from the early 2000s would likely be barred too. It was dropped in 2011, but not before it released years’ worth of ads emphasising the difference between male and female personality traits and the release of a pink bar “for girls” in 2006. Oxo gravy adverts Commercials such as the Oxo adverts look set to become a thing of the past Lynda Bellingham starred as the mum in the Oxo gravy adverts in the 1980s and 1990s. She was the domestic goddess who was always in the kitchen putting together a hearty meal for the family. But under the new rules,  similar ads may have to feature more of her husband doing the cooking to break the stereotype. The industry has had six months to prepare for the rules, which cover all ads from online and TV to magazines. The Advertising Standards Authority will deal with complaints, while the Committee of Advertising Practice will review the effects of the ruling in a year’s time. This will monitor the effect of the ban to ensure that it is actually preventing otherwise damaging images. ASA boss Guy Parker said: “It’s in the interests of women and men, our economy and society that advertisers steer clear of outdated portrayals.” [article-rail-section title=”Most read in Money” posts_category=”344″ posts_number=”6″ query_type=”popular” /] A spokesperson for Aptamil said: “We recognise that gender stereotyping is a really important issue in society today and we welcome the clarity that the new ASA guidelines bring. “We have already responded with a new advert, which has been received very positively by parents. We are sorry if some people interpreted our old ad as stereotyping, that was not our intention.” A spokesperson for Huggies said that “on reflectio nwe regret the message it gives about Dads’ parenting and we would certainly not take this approach today.” They added: “Huggies respects the diversity of all the life stages, genders and sexual orientation of the individuals who use our products.” Nestle did not wish to comment, while The Sun has contacted KFC. [bc_video video_id=”6017684886001″ account_id=”5067014667001″ player_id=”default” embed=”in-page” padding_top=”56%” autoplay=”” min_width=”0px” max_width=”640px” width=”100%” height=”100%” caption=”Behind the scenes German ‘sexist’ ad where models only wear cycle helmet and underwear for safety campaign “] We pay for your stories! Do you have a story for The Sun Online Money team? Email us at money@the-sun.co.uk
13 Jun 19
News Archives Uk

ADVERTS with old-fashioned and "harmful" gender stereotypes are banned as of today. This means that companies are unable to sell us stuff with ads showing scenes where a man puts his feet up while a woman takes sole responsibility for cleaning. 6 Ads showing predominantly women who do the housework are banned under new rules […]

13 Jun 19
News Archives Uk

Image copyright Getty Images A ban on adverts featuring "serious gender widespreadness" or those which are likely to cause "serious or widespread offense" has come into force. The ban covers scenarios looking for a man with his feet while a woman cleans, or a woman fails to park a car. Portrayals could play a part […]

11 Jun 19
Archy Worldys

FFor most Australians, it was a surprise when three Chinese warships arrived at Sydney Harbor last week. The visit was not publicly announced. For days he was controversial. Then, however, the story took an unexpected turn: Images of Chinese marine marines unloading the ships with dried milk powder showed up. The men made the products […]

11 Jun 19
Nachrichten Welt

FFür die meisten Australier war es eine Überraschung, als letzte Woche drei chinesische Kriegsschiffe im Hafen von Sydney eintrafen. Der Besuch wurde nicht öffentlich angekündigt. Tagelang war er umstritten. Dann jedoch nahm die Geschichte eine unerwartete Wendung: Es zeigten sich Bilder von chinesischen Marine-Marines, die die Schiffe mit Trockenmilchpulver entladen. Die Männer machten die Produkte […]

11 Jun 19
Arcynewsy

FFor most Australians, it was a surprise when three Chinese warships arrived at Sydney Harbor last week. The visit was not publicly announced. For days he was controversial. Then, however, the story took an unexpected turn: Images of Chinese marine marines unloading the ships with dried milk powder showed up. The men made the products […]