14 May 19

Put away the pants, it’s dress season, y’all! To MAXImize your summer fun and MINImize time spent styling (see what we did there?), we asked style extraordinaire, Jennifer, to share her go-to dress outfits and how she found them on thredUP. Read on for more, or find the dresses you need right now at our Dress […]

11 May 19

BCBGeneration Coupon Codes May 2019 30% Off Select Full Price & Sale Styles Ends: 05/12/19 Details: No coupon code needed. Tap to shop the sale now. #BCBGenerationcoupons2019 #BCBGenerationcouponcodes2019 #BCBGenerationpromocodes2019 Tiger Direct Canada Coupon Codes May 2019 Shop Refurbished Blowout Sale + Free Shipping on Selected Products Ends: 05/13/19 Details: Shop Refurbished Blowout Sale! Save BIG on Notebook, Projectors, Keyboards […]

08 May 19
Stylish Study's

Beloved fashion designer and founder of BCBGMAXAZRIA reportedly died from lung cancer, the designer was at the age of 70.

07 May 19
Latest Entertainment News | Top Celebrity News, Hollywood Headlines

The fashion industry has lost another legend. Max Azria, founder of BCBGMAXAZRIA and famed designer, died at the age of 70. Azria’s fashion company confirmed the heartbreaking news on Tuesday. “We are deeply saddened to learn of the passing of Max Azria. Max was a true visionary, who defined the Contemporary Fashion category. BCBG stands […]

07 May 19
BlackBook Executive Search

Max Azria will remain one of the brightest success stories of 1990s and 2000s ready-to-wear. The designer passed away on Monday 6 May in Houston, U.S., the country that was his adopted home for the past 38 years, his wife Lubov Azria announced to the American press. Born in Tunisia in 1949, Max Azria moved […]

07 May 19

The designer reportedly died from lung cancer

07 May 19
Us Weekly
Max Azria, the founder of fashion brand BCBXMAXAZRIA and longtime designer of celeb-favorite Hervé Léger, has died at the age of 70. According to WWD, he passed away on Monday, May 6, at a hospital in Houston following a battle with lung cancer. Born in Tunisia in 1949, the designer was raised in France before moving to the United States, and all of those cultures influenced his trend-driven design aesthetic. [ami-related id=”- Click to search articles -” url=”https://www.usmagazine.com/stylish/pictures/met-gala-2019-red-carpet-fashion-see-celeb-dresses-gowns/” title=”Met Gala 2019 Red Carpet Fashion: See the Stars’ Styles” target=”_blank” inset=”false”] He founded his eponymous brand in 1989, and quickly became a favorite of stars like Drew Barrymore, Fergie and Halle Berry. In addition to its red carpet atelier and New York Fashion Week collections, BCBG, which is a French acronym for “bon chic, bon genre,” (i.e. good style, good attitude), had a ready-to-wear component that could be found in department stores and its own boutiques around the globe. Building on his successful, celeb-fave occasion wear business, Azria acquired French fashion label Hervé Léger in 1998, and he relaunched the couturier in 2007 with his now infamous curve-hugging bandage dresses that immediately became a red carpet staple (hi, Kim Kardashian and fam!). [ami-related id=”- Click to search articles -” url=”https://www.usmagazine.com/stylish/news/rosie-huntington-whiteley-in-bcbg-30th-anniversary-campaign-pics/” title=”Rosie Huntington-Whiteley Stars in BCBG’s 30th Anniversary Modern Goddess Campaign” target=”_blank” inset=”false”] In 2008, he debuted a younger, contemporary line, BCBGeneration, with the help of his oldest daughter, Joyce. But by 2016, the BCBXMAXAZRIA Group was dealing with financial troubles and Azria left the company. It filed for Chapter 11 bankruptcy protection the following year and was ultimately acquired by Marquee Brands. [ami-related id=”- Click to search articles -” url=”https://www.usmagazine.com/stylish/pictures/met-gala-2019-red-carpet-fashion-best-celeb-jewelry-bling/” title=”Met Gala 2019 Red Carpet Jewelry: Best Celebrity Bling” target=”_blank” inset=”false”] A newly reimagined BCBGMAXAZRIA celebrated its 30th anniversary in January 2019 with the release of its spring-summer 2019 Modern Goddess campaign starring Rosie Huntington-Whiteley. In an effort to revitalize the brand’s image, celeb stylist Kate Young has joined as creative consultant alongside creative director Bernd Kroeberof. The late founder’s wife, Lubov, meanwhile, serves as creative director of the BCBXMAXAZRIA Group. Azria is survived by his wife and six children. [jwplayer 5rU2s7a1-l3ahXupL]
07 May 19
Miss Casual

How could the fossil that the Blog is to have anything that is better than the new star that is on everybody’s lips…and phones, Instagram?

07 May 19

“When Max started BCBG in 1989 and I joined him in 1992, there was no contemporary market; he basically invented it based on the price point and type of clothes,” wife Lubov Azria told WWD recently.

05 May 19
Dupe Kylie Jenner Style

Kylie Jenner decided to have a fun night and go out to The Nice Guy. She was seen with her makeup artist and friend, Ariel Tejada (@makeupbyariel) on instagram. Kylie looked fabulous in a long sleeve cut out jumpsuit by Tom Ford ($3,450). The outfit accentuated her waist. She had her hair down in long […]

04 May 19
Fashion Stories By M|C

Tulle skirts are the perfect combination of feminine and classy chic. Tulle is not a new trends but they have been gaining in popularity and are no longer just for special occasions or formal events. In fact, they are incredibly versatile pieces that can be styled for any occasion! Rocking tulle is a bit of […]