In June 1934 he urged to Bentinck a scheme to advertise elevated information and expertise of British affairs amongst Bulgarian journalists. In a letter to Bentinck giving particulars of this proposal Swire wrote:
I’ve proposed that six Bulgarian journalists, editors or sub-editors of various newspapers, who haven’t hitherto visited Nice Britain, ought to be invited; and all their bills ought to be paid from the time they depart Sofia till they return for it’s, I believe, important that the invitation ought to be made generously or by no means, and that their go to ought to final two full weeks. As far as I do know there is no such thing as a Bulgarian journalist who has ever visited England, and there are only a few both journalists or reporters who converse English, even brokenly.
The explanations for the proposal have been attention-grabbing sufficient to warrant recital at size.
– The newspapers are the chief literature of the Bulgari