24 Jun 19
Men's Journal
When you think of Merino wool, you probably imagine a drawer full of warm winter clothing, or maybe a pair of comfy hiking socks. You likely don’t think about summer wear, especially not a pair of swim trunks. But Outerknown, the outdoor apparel brand founded by pro surfer Kelly Slater, is changing the way we think about wool with the new Woolaroo trunks, released earlier this month. [ami-related id=”- Click to search articles -” url=”https://www.mensjournal.com/travel/the-4-day-weekend-in-the-bahamas-where-to-go-eat-and-stay/” title=”Swimming Pigs, Shark Diving, and Daiquiris on Repeat: The 4-Day Weekend in the Bahamas” target=”_blank” thumb=”false” imgsrc=”” inset=”true” format=”” subtitle=””] [jwplayer Yk0jTQkb ]   We got our hands on a pair while touring Kelly Slater’s Surf Ranch, and we’re here to tell you it’s time to leave the itchy stereotypes about wool behind. These 100 percent Merino wool trunks feel great, are super tough, and they’re eco-friendly, too. If you’re in the market for a pair of hard-working trunks that can stand up to a summer’s worth of surfing, swimming, and paddling, the it’s worth considering the Woolaroo.   What It Is:  The Woolaroo is a new swim trunk from Outerknown, and the company claims it’s the first-ever trunk made completely from Australian Merino wool (the fiber is sourced in collaboration with The Woolmark Company). It’s a nod to the swim trunks from the early days of surfing, which were made from a heavy-duty twill fabric, but it’s also a clear expression of the brand’s commitment to sustainability. Merino wool is an all-natural, renewable, and biodegradable fiber, unlike the synthetic fabrics used in many other swim trunks. [ami-related id=”- Click to search articles -” url=”https://www.mensjournal.com/adventure/kai-lenny-on-the-world-surf-leagues-ocean-conservation-initiatives/” title=”Surfer Kai Lenny on the World Surf League’s New Ocean Conservation and Environmental Initiatives” target=”_blank” thumb=”false” imgsrc=”” inset=”true” format=”” subtitle=””] Why We Like It: Finding swim trunks that are comfortable, stylish, and fit well is no easy task, but the Woolaroo gets high marks in all three categories. The pre-stretched wool fabric is light but tough, and the natural benefits of the fiber really shine. It’s breathable and odor-resistant without any synthetic finishes or additives, and wool’s moisture-wicking properties are also evident: Even when soaking wet, water beads up and rolls off the shorts easily. The Woolaroo strikes a good balance between utility and style as well. They hit just above the knee and look trim enough to wear off the beach, but there’s enough give through the thigh that they won’t interfere with swimming, and the zipper fly and drawstring provide a secure fit—you won’t have to worry about these slipping off in heavy surf. Of course, it’s also a definite plus to wear swim trunks that won’t contribute to the plastic that’s choking our oceans. Nitpick: The Merino fabric of the Woolaroo is a far cry from your scratchy Christmas sweater, but it’s worth noting that these shorts do have a slightly coarse texture compared to synthetic fabrics. As for storage, the Woolaroo comes with a secure zippered back pocket, but on land, some might miss having side pockets to carry keys and other essentials. Watermen who need a light and lean pair of trunks likely won’t mind the lack of pockets, though. [$125; outerknown.com] [m101-skimlink product_name=”” price=”” type=”price-comparison” nofollow=”false” button_url=”https://www.outerknown.com/products/woolaroo-trunk-berry” button_text=”Get it”]
11 Jun 19

How the design and supply house built on the principals of circularity and repurposing is crafting its next big business step.

11 Jun 19

In light of procrastination sometimes getting the better of me, I thought I’d share my love for the brand’s initiatives and, of course, my photographer friend’s creation. Although I’m *finally* on vacation, I still have an assignment due next week. Did you know that @levis announced a climate action strategy to step up its commitment to sustainability? […]

08 Jun 19
The Style Guide

Is there a more fittingly named short-sleeve shirt for summer than the Outerknown BBQ Shirt? Perhaps not — but I’ll let you be the judge of that. Finding one of the best short-sleeve shirts for the warmer months can be a tall order; some are too baggy and overly loud, some are too slim or […]

03 Jun 19

If you follow along on Instagram, you know that I have been on a journey to only thrift my clothing , or to buy from Sustainable and Ethical Brands. I have been working to partner with solid brands and to share them with you all. It can be overwhelming when you enter this world of […]

03 Jun 19
Digital Portfolio

AMB330 Digital Portfolio Digital Audit and Customer Persona Student Name: Mohabagnamohosoth Ok Student Number: n9567615 Tutor: Ms.  Sahlia Painter Tutorial: Wednesday 6pm – 8pm Word count: 1620 Table of Contents 1.0 Introduction. 3 2.0 Digital Audit. 4 3.0 Target Audience and Competitor Analysis. 6 3.1 Target audience. 6 3.2 Competitor Analysis. 6 4.0 Consumer insight. […]

30 May 19

I talk a lot about shopping second-hand because with so much clothing in the world, why should we add more? I aim to limit my impact by reducing the amount of new items that I purchase and for that reason I am always hesitant to highlight non-thrifted items unless I am 100% passionate about the […]

29 May 19
Amanda's Blog

My name is Amanda Dodson and this spring I completed my junior year at Siena College while pursuing a degree in Accounting. At Siena, I play on the softball team and have been a starter for all three years. I was born and raised in Camarillo, Ca; a mid-sized city mostly known for the large […]

28 May 19

The couple kicked off their “Wade World Tour” on the Greek island of Hydra

28 May 19

View this post on Instagram Island Hopping 🇬🇷 #WadeWorldTour2019 A post shared by Gabrielle Union-Wade (@gabunion) on May 26, 2019 at 5:06am PDT Memorial Day Weekend is the official kick-off to summer. For Summer ’19, if you are trying to bring the heat with your style, then you might need a little fashion inspo! It’s […]