Published in October 2010, “PIONEERS” is a visually striking photo book that embodies Americana and masculinity. Shot by photographer Rick Day @rickdaynyc against the incredible backdrop of California, “PIONEERS” is a landmark in RUFSKIN history as the book features, what is now vintage, RUFSKIN denim, underwear, and swimwear. From the High Sierras to the middle […]
It is almost 4 years ago that RUFSKIN had the opportunity to team up with the infamously sexy TOM OF FINLAND FOUNDATION. Our press release at the time read like this: San Diego, CA, USA – January 28, 2015 – RUFSKIN is pleased to announce an exclusive and unprecedented collection of athletic apparel created with […]
Fashion Editor for Paper Magazine Kevin Breen reached out to us here at headquarters in San Diego back in Summer of 2018 – He had been working closely with Mickey Boardman (Editorial Director) to develop a special story for the digital July fashion calendar – 100 male models were to be shot over a series […]
San Diego based Jason Blair @jjbear83 posed for our huge RUFHOUSE MAGAZINE issue 10! wearing pieces from our recent stretch denim category.
Sticking closely to their California roots, RUFSKIN Studio embarks on a Journey through various locations in the desert (Somewhere around Joshua Tree, CA) to introduce the latest installment of denim, JOSHUA: Stretch twill denim jeans with the sexy low-rise/slim-fit you’d expect from RUFSKIN featuring a stylish full-length back seam, chic red bar tacks, and signature branded […]
Some of you may not realize that all of RUFSKIN’s designing, sampling, manufacturing, team bonding trips and more all take place right here in California. RUFSKIN is a true California brand, proudly made right here in the Golden State. This blog post will give you a little peek of what goes on ‘behind the scenes’ […]
Are you looking for new runners? One company that has always had great spandex gym gear is Rufskin. Logan is wearing the Rufskin Trophy White. “ “Stretch sport tights made from a technical, shiny nylon-lycra with high shape retention and sweat-wicking properties. Designed with symmetrical side stripes and faux fly, waist adorned by single ram […]
“Going Deep” will be a weekly column on Fridays dedicated to delicious photos and videos from the past archives of Rufskin Studio. Going on almost 18 years now, RUFSKIN has epic portions of images ready to explode onto your screen. Contact us or leave a message below telling us about one of your favorite styles […]
Continuing their quest to embody California through denim, RUFSKIN has recreated one of their most requested line of products: Stretch denim underwear/swimwear. Introducing a new, improved stretch 7.2oz denim, this fabric was created to increase comfort and perfect their signature fits. The entire17 piece line inclusive of stretch denim underwear, tops, jeans and a chic […]
In the Summer of 2016, RUFSKIN Studio was invited to the Famed “Palais Bulles de Pierre Cardin” on the outskirts of Cannes in the South of France, to photograph their SS16 line as well as exclusive pieces from Pierre Cardin’s latest collection. Constructed between 1975 and 1989 and designed by Hungarian architect Antti Lovag, the […]
Vogue Italia Magazine – “When Sport Meets Fashion” – Agosto, 2016 No. 792 | RUFSKIN Sportswear finds home in this strong, seductive, elegant editorial story photographed by Steven Klein @stevenkleinstudio starring Dutch supermodel Lara Stone @lara_stone and “Matrix Glitch Seeker” Andres Sanjuan Villanueva @andres.sanjuan – Villanueva wears RUFSKIN FLIP Nylon running shorts as well as the incredibly sexy, […]
RUFHOUSE MAGAZINE ISSUE 09 V 02 – This issue marks the Return of Stretch Denim Underwear. On the cover is RUFSKIN model Marcus Randall @m_iam wearing DIKINI from the California Dust Capsule. As denim is at the foundation of RUFSKIN’s essence, this story illustrates the California “indigo vibe” while incorporating an element of sport and fitness. […]
7 Hues Homme Magazine – William Goodge gets geared up in RUFSKIN sport photographed by Blake Ballard. Shot in a church in Alpharetta, Georgia, this story features FLIP, PAX, CHILL and SHIFT from RUFSKIN sport, styled with an eye towards 70’s activewear fashion. Model @wfgoodge of @w_modelmgmt photographer @blakeballardphoto @7huesmag
Featuring a ’90 Cadillac Brougham D’Elegance, a ’75 Oldsmobile 88 Royale, and Logan Swiecki-Taylor in RUFSKIN Vintage Stretch Denim. Shot by Rufskin Studio @hubertrufskin @dougrufskin in Lovely Palm Springs.
One thing that Rufskin is known for is Denim. Not only in pants but in underwear too! They have a way of crafting amazing gear that you didn’t think could be made out of denim! Stretch denim jockstrap designed with Rufskin’s signature arched-back straps with metal eyelets and leather lace-up. Deep indigo finish complemented by […]
Male muse Dmytro Paladii connects with photographer Thomas Synnamon in New York City. Perfection has a name, Dmytro is our new fitness obsession, just look how sexy and hot he is. But beyond that, he teaches us something, the male body is a full work of art. Obviously he dedicates thousand of hours at the gym, but […]